Project No. 05
LALALA!
Year
2023
Type
Personal
Sector
Entertainment
Services
Illustration
Illustration labelled LALALA to express the carefree nature and joy of Gen Z, much like humming a tune without a thought, ignoring the world, living in their own world. The concept captures this light-hearted spontaneity through a bold illustration style.
Did you know ? Gen Z is good at being ignorant of the irrelevant. A habit that keeps them happy. Wishing to showcase this quirk, Nothing could be as cute (or as ignorant) as an otter for sure.
To capture the topic, elements like a cigarette denotes the cool nature, while the headphones denote the ignorant nature.
A fantasy style expands on the theme with the otter shown underwater, swimming in a world of his own where outside noise can’t reach him.
