Project No. 04
Ebbxflo
Year
2025
Type
Internship - Clientele
Sector
Cross Category
Services
Cross Discipline
Mentor
Akash Kumawat
Anusha Tallam
A semester-long internship at Ebbxflo, a Bangalore-based creative studio, where I contributed to branding and packaging projects across F&B, fashion, and lifestyle sectors.
My role spanned research, ideation, & execution - working on identity design, packaging systems, and brand illustrations. I realized that while I enjoy the craft of branding and packaging, my true interest lies in the strategic layer - understanding how design decisions shape perception and meaning
A food and beverage chain in Bangalore known for serving the city’s best lamb burgers. The concept focused on highlighting the meaty, juicy essence of their signature offering, exploring multiple visual directions as a team before refining packaging and menu designs that balanced boldness with scalability.
In parallel, a scalable one-page menu system was designed with custom food illustrations; now live at their outlets ensuring clarity, flexibility, and a bold yet functional brand presence.
Rebranding for an 80-year-old Ayurveda company with consistency across 600+ SKUs while retaining the lotus symbol. The idea here was a logo that is reimagined as both lotus and open book, symbolizing Ayurveda as a confluence of spirituality and science, rooted in knowledge and renewal.
Packaging extended the rebrand with earthy, minimal applications that balanced legacy with modern scalability.
A Japanese street-food eatery in Bangalore again, Evil Onigiri’s identity was built around bold illustration and mascot storytelling. Drawing inspiration from Yōkai folklore, the brand came alive through dual onigiri characters - one angelic and one mischievous, capturing the irresistible tension of its offering. The mascots were supported by expressive typography and a vibrant, pop-coloured palette, design decisions that reinforced the playful yet culturally rooted essence of the brand.
