Project No. 02
Breakfussy
Year
2023
Type
Personal
Sector
Food n Beverage
Services
Naming & Identity
Packaging Design
Identity and packaging design for a breakfast house that seeks to transform our mundane mornings - by offering delightful and wholesome breakfast options.
According to The Indian Express reports, skipping breakfast for a long period can lead to health complications as serious as blood cancer. Intending to transform this light-mindedness of people, BREAKFUSSY offers a well-curated and wholesome range of breakfast meals ranging from iconic cereal meals to burritos, oatsome desserts and savouries.
I worked on the brand naming, identity and packaging design for BREAKFUSSY, a welcoming and chirpy brand for an audience that ranges from the Good to Go corporate to fun school attendees, encouraging them to ‘Have Breakfast like a King.’
With a chirpy and contemporary style the brand identity and packaging display a balanced combination of organic and geometric shapes, representing the variety & wholesomeness the brand promises to offer.
